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Strong quality:

     o Capelli has an experienced sourcing team that executes the highest quality of
        production within time sensitive deliveries

Price Ratio:

     o Capelli NewYork is able to maintain competitive pricing due to their high volume         and purchasing power

Stock position:

     o At the start of each season, Capelli buys inventory for product categories that         they believe will be succeful. By taking on liability of ownership, Capelli ensures         that products will be available for shipping reorders